Howes, Ted

Executive Vice President, Advisory
Cleantech Group
7 Minutes in Cleantech: Series of Quick, Engaging Talks Given by Cleantech Stars
Ted Howes leads Cleantech Group/GreenOrder’s advisory efforts and provides a wealth of experience around innovation, strategy and sustainability. He’s a passionate advocate for using design and systems thinking to transform thorny challenges into opportunities and has a long career leading, designing, developing and implementing innovative initiatives. Prior to Cleantech Group, he co-led the sustainability and cleantech domains at the innovation and design consultancy IDEO. He’s worked throughout the energy ecosystem from cleantech start-ups to utilities to the Department of Energy, leading work ranging from making energy efficiency sexy to developing a culture of conservation to designing an in-home display to help residential users visualize, control and connect with their energy use. Ted also previously was Director of Consumer Products at BSR, leading the practice and engaging more than 80 members, ranging from apparel/footwear firms like Nike and Levis to large retailers like IKEA. Ted is a recognized expert in sustainability strategy and implementation. He led the development, global implementation and audit of the much lauded Starbucks sustainable green coffee sourcing program, C.A.F.E. Practices, helped develop metrics and indicators for a national sustainable agriculture initiative and managed the global sustainable cut flower certification program VeriFlora. Ted serves on the Net Impact Advisory Council, chairs The World Economic Forum’s agenda group on sustainable consumption and is on the advisory board of Sustainable Brands. Ted has a MBA from UC Davis in Environmental Management and Strategy and concurrently completed the Corporate Environmental Management program at UC Santa Barbara’s Bren School of Environmental Science and Management. For his BA in Chinese History at UC Berkeley, Ted explored the development and use of gunpowder to compare technological innovation in China and the west.